Asda, Morrisons: Supermarkets helping to feed struggling families, here's how you can save on groceries

Grocery inflation is set to exceed its highest level in 14 years, with the average Brit’s grocery bill having increased by £454, according to The Guardian. What do we owe it to? Thecost-of-living crisis that has left struggling families trying to squeeze their spending.

Luckily, Asda and Morrisons are here to help.

All the essentials, without all the expense

Earlier in August, Asda launched their ‘Just Essentials’ range, with Morrisons not far behind. The grocery giant claims their new ‘Cupboard Essential’ shopping range allows customers to complete an ‘entire shop’ with only £26.

The ‘essentials’ at both retailers include toilet paper, pasta, tinned goods, and water, amongst other everyday items that have recently gone up in price.

ONS data suggests that the cost of 30 different cheap, everyday items has risen by an average of 6% since April 2021. That said, some of the staples measured, such as pasta, have increased in price by a whopping 50%.

It’s no surprise, then, that more and more British families are pinching pennies with the help of supermarkets like Asda and Morrisons.

A controversial change

The low-spend initiatives have garnered the support of many shoppers who are trying to economize their earnings. Critics, however, are wary of Asda’s packaging. They say that the deafening yellow labels signpost poverty.

Others, however, don’t seem to feel branded by the supermarket-brand products. The bright packaging is outshined by the fact that they can put food on the table.

While many people have also commented on the fact that supermarket-brand products have existed for a long time, Kayleigh Louise, member of a popular Facebook group cited in the Manchester Evening News, quite rightfully stated:

Let's not argue on the ifs and buts and the ' this has been around for years ' crap... Let's just hope these posts go to help someone who is struggling.

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