Coca-Cola’s latest flavour Dreamworld: Here's what we know
More under this adCoca-Cola's newest launch, Dreamworld is generating a lot of buzz with its promise of blending the taste of Coca-Cola with the whimsy and wonder of dreams.
Coca-Cola has once again raised the bar in the soda industry by introducing its newest flavour, Dreamworld on August 15. According to Coca-Cola's press release,
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Coca-Cola Dreamworld—the fourth and final Coca-Cola Creations drop of 2022—bottles up the technicolor tastes and surrealism of the subconscious with an invitation to savor the magic of everyday moments and dream with open eyes.More under this adMore under this ad
A lot is still not known about the exact tasteof this new flavour. According to CNET, the new Coca-Cola flavour has a fruity and candy smell while the flavour is similar to Marshmello’s Limited Edition Coca-Cola, which according to Coca-Cola, contains watermelon and strawberry flavour.
More under this adMore under this adThe idea behind Coca-Cola Dreamworld
Coca-Cola’s new launch is geared specifically towards Gen Z and the company seems determined to do everything to cater to its specific preferences.
The press release quoted Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit, who said
More under this adMore under this adCoca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like.
In the same vein, Chase Abraham, Senior Creative Strategy Manager, Coca-Cola North America Operating Unit, is also quoted as saying,
More under this adMore under this adWe’re meeting Gen Z where they are with relevant content and collaborations that matter to them.More under this adMore under this ad
Coca-Coca Dreamworld introduces a slew of immersive digital experiences
The launch by Coca-Cola channels the fantastical elements highlighted by the brand in its press statement, while offering Coca-Cola fans an extension of this world through aseries of immersive digital experiences.
Fans can access the Coca-Cola Creations platform, where the brand has collaborated with DRESSX, which is a digital fashion retailer, to create Dreamworld-inspired digital fashion for the metaverse. Also, any Dreamworld package can also be scanned with a mobile phone to enjoy an Augmented Reality (AR) music experience, which has been crafted by the company in collaboration with Tomorrowland.
More under this adMore under this adCoca-Cola has also informed that the company intends to bring Dreamworld experiences to the real world in the coming year through a series of activities planned across select college campuses, 3D signage, hand-painted murals as well as on Snapchat with Dreamworld-inspired lenses and backgrounds.
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