Coca-Cola has announced its annual Christmas tour but there's a twist this year

If you live in the UK you know exactly what we’re talking about. Everyone knows that it’s ‘officially Christmas’ when the iconic Coca-Cola advert graces our screens. This year, the Christmas truck is back for another UK tour, but there’s a slight twist due to the cost of living crisis.

What’s on offer?

Not only do you get to see the bright-red truck with dazzling Christmas lights, but you’ll also, as usual, get a free Coke. So far, the official dates and locations haven’t been announced, but you’ll be in for a treat with all the activities on offer!

This year, you’ll get to experience a ‘winter market’ which is a fun day out for all the family. Activities range from interactive games to food huts. You’ll also get to buy personalised Coca-Cola Zero Sugar and Coca‑Cola Original Taste products.

And of course, you’ll be able to take a selfie in front of the iconic truck to commemorate the day.

Laura Moon, Senior Brand Manager at The Coca‑Cola Company, Great Britain, said:

Coca‑Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.

Donating to help with the crisis

This year has been difficult for everyone with the cost of living crisis. To help, Coca-Cola wants to focus on local communities. The company has decided to support FareShare which is the UK’s largest charity that fights hunger and food waste.

To show their support, Coca-Cola Great Britain has pledged to donate the equivalent of 100,000 meals during the festive season.

The company will donate the equivalent of one meal for each person that attends the Coca-Cola Truck Tour. The theme this year is ‘Your Presence is Your Present’.

CEO at FareShare Lindsay Boswell said:

We’re incredibly grateful for the support from Coca‑Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis.

Sources used:

Daily Record: Coca-Cola confirms Christmas Truck Tour to return in 2022 festive season