Cadbury's signature purple packaging was a tribute to this Royal

Chocolates remain one of the world's most favourite foods, irrespective of the country or age group. Even though many popular chocolate bars have been shown to contain dangerous heavy metals, chocolate-lovers are clearly not put off by it. Some of them going so far as to find new ways to eat it, such as combining chocolate with butter.

With a legacy of more than a century behind them, Cadbury is one of the biggest players in the chocolate market even with many new companies in the industry today. Its branding and packaging has made it one of the most easily recognisable in the industry. But have you ever stopped to think of the reason behind Cadbury's packaging?

As reported by Mirror, people are now finding out the reason behind it, and much like the surprise they felt when they found out what the Walmart logo actually stands for, the present revelation too is unexpected.

History of Cadbury

The Cadbury company traces its origin back to 1831 when grocer John Cadbury, who sold cocoa and drinking chocolate, set up a manufacturing business in order to start producing his own wares on a big scale. Cadbury's interest in this industry was because of his belief in the Quaker ideology that considered chocolate and cocoa as healthy alternatives to alcohol.

By 1842, the business was well and truly established, with Cadbury selling 16 varieties of drinking chocolate and 11 kinds of cocoa. Over the next decades the company went from strengths to strengths, staying at the forefront of new evolutions in chocolate and cocoa industry.

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Here's why Cadbury went purple

The first Cadbury logo was commissioned by William Cadbury in 1905. It consisted of the image of a cocoa tree along with the name of the Company. The packaging then was in plain mauve with red script, while the bars were all 'parcel wrapped.'

It was in 1920 that the company transitioned to its iconic purple and gold packaging. As per Mirror, Cadbury might have chosen purple for the branding as a tribute to Queen Victoria, whose favourite colour was purple!

The Cadbury script written on its packaging was based on the signature of William Cadbury, and this was introduced across all their products by 1952.

Did you know about the possible royal reasons behind Cadbury's purple and gold?

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Sources used:

Mirror: 'People are only just finding out why Cadbury's packaging is purple - with royal link'

Cadbury: 'Our Story'