What's #JanuHairy really all about?

This month brings with it common challenges such as ‘Dry January’ which consists staying sober to offset the damage done to our livers over the holidays. On the beauty side, a challenge has also appeared, known as ‘Januhairy.’

No more armpit hair removal

The concept? Inviting women not to shave their body hair during the whole month of January. This challenge was put in place by a 21-year-old British student named Laura Jackson. It has had much success since its inception as this challenge advocates self-acceptance and female empowerment.

Solidarity for the movement

Women are invited to post photos of theirvisible body hair on social networks. An Instagram account has even been created for the occasion! In a post by Laura, she says:

This is not a hate campaign against those who do not understand that having hair is normal, but rather a project to showcase and better understand each other.

So, are you ready to follow the movement?

Check out the video above for more on #JanuHairy!