Meghan Markle’s lifestyle blog The Tig could make her millions, claims industry expert

Marrying into the British Royal Family requires a lot of strength including the one that motivates you to shut down your passion projects. Or say it happened with Meghan Markle. The Duchess of Sussex is now planning to revive her passion project - her lifestyle blog The Tig and it could end up making her millions.

Meghan Markle to make millions from Tig

According to Express.co.uk, The Tig 1.0 made $80k per year - and that was before social media and blogs played an important role in the public’s life. With the current advancement in the field of lifestyle, entertainment and social media, Meghan Markle could end up making millions from her blog, claims David - founder of Creative Control Ventures.

Creative Control Ventures has more than 10 years of experience in branding and if their analysis is anything to go by, Meghan Markle would make millions from The Tig - like the blog Morning Brew makes about $50 million - in these five ways.

• David believes Meghan has the potential to create sponsored content - as she used to before as an actress. She ‘could partner with brands that align with The Tig's mission and values to create sponsored content.’
• Affiliate marketing would help her commission by ‘promoting products or services that are relevant to The Tig's audience.’ Meghan could take the route of affiliate marketing through blog posts, social media updates and/or newsletters.

• Merchandising and hosting events are other two things that’ll help the Duchess make more money from her passion project. She could curate special clothing items, accessories, and home decor items or host workshops, retreats, or webinars.
• Additionally, if Meghan wants, she can take up offering premium content ‘such as e-books, courses or coaching services,’ which seems high-likely as the details filled for reviving the blogs included that her site would dole out ‘commentary in the field of personal relationships.’

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Why did Meghan shut down the blog?

Apart from taking up responsibilities as a senior working royal, Meghan has a major reason to shut down The Tig. According to the Mirror, the former Suits actress discontinued her blog to ‘minimize the level of media scrutiny ahead of her wedding to Harry in 2018.’

According to Omid Scobie, a Royal author and Meghan’s friend, the Duchess feared anything she wrote in the blog could be used to ‘fuel false speculations’. He said:

It wasn't so much that her blog was criticized as it was used to fuel false speculation about her personal life with the prince.

If she and Harry weren’t seen in three days, someone at a gossip blog would pull up her recipe for acai bowls and write a story that that was what she was serving her new man.

Or her post about the benefits of green juice: Was this the diet she was making Harry follow?

Read More King Charles shares unseen childhood photo and he looks surprisingly similar to this royal

Sources Used

Mirror: Upsetting reason Meghan Markle shut down The Tig for Prince Harry - and drastic U-turn

Express.co.uk: Five ways Meghan Markle will monetise The Tig 2.0 to make millions