Women's World Cup 2023: These players have been found to be 'the most influential' on social media
The Women's World Cup has begun! Some of the players are not only successful on the field, but also on social media.
Just in time for the Women's World Cup in Australia and New Zealand, an investigation has now been carried out into which players are also particularly influential in social media by Nielsen.
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Nielsen is an American firm known for 'audience measurement, data and analytics, shaping the future of media.'
The most influential players made it to the top 10, and some of them will surprise you!
Top 10 footballers with most influence on social media
10. Samantha Kerr
A player on the host team, made it into the top 10. The exceptional player of the Australian national team has got 1.2 million followers.
More under this adMore under this ad9. Sakina Karchaoui
Just ahead of her is Frenchwoman Sakina Karchaoui. She has far fewer followers, but the market value of her postings was rated higher - a loyal community, it seems.
8. Alessia Russo
British footballer Alessia Russo makes it to the 8th position with 457K followers.
7. Jule Brand
She has made it to 7th place thanks to her loyal fans (just under 200k), as they interact particularly diligently with the 20-year-old's content.
More under this adMore under this adRead more:The Lionesses: How much are the footballers getting paid for the Women's World Cup?
Most influential footballers do not have highest followeres
Just because you have the highest followers, does not necessarily mean that you are the most influential, and that's the case with the next two players.
6. Megan Rapinoe
5. Marta
Martha, plays for Brazil, and Megan Rapinoe, plays for the US. Although both are followed by over 2 million people each, their media (advertising) influence is quite low, as the ranking from the Nielsen Market Research Institute suggests.
More under this adMore under this ad4. Jordyn Huitema
Canadian player Jordyn Huitema has 1.6M followers on Instagram. With an audience reachability of 78%, she is certainly one of the most influential players in the World Cup.
More under this adMore under this ad3. Alex Morgan
Well-known American player Alex Morgan has made it far to the front. She takes the third place in the research, just under the footballer Alexia Putellas
2. Alexia Putellas
The footballer is playing for Spain and has 2.8 million followers.
Read more:Alex Scott: Here's the six-figure salary of one of the most influential voices in football
1: Alisha Lehmann is far ahead of the others
Unbeaten in all areas and thus the most influential player of the tournament is the Swiss Alisha Lehmann. With over 13.4 million fans and an average media value of over $307,000 per post, she is a real superstar on the net.
Her national coach Inka Grings, a former DFB player, doesn't seem to have a problem with that, as long as the performance on the pitch is right.
Read more:Kylian Mbappé is the best-paid footballer in the world, here's his net worth
This article has been translated from Oh!MyMag DE.
Source used:
Nielsen: FIFA Women's World Cup 2023 - the important hub