Love Island’s Whitney Adebayo turns down six-figure brand deals for this surprising reason

Whitney Adebayo rose to fame afterLove Island series 10. She came in second with boyfriend Lochan Nowacki and the two have been living their best life after the show exit. Not only is her love life going from strength to strength but also her career. However, it’s not in the way Love Island stars usually shine. Here’s why

Love Island Whitney Adebayo turns down six-figure brand deal

Unlike otherLove Island contestants, Whitney has not flocked behind crazy brand deals but instead re-launched her wig business. It is understood that Whitney is working on a long term strategy to stay relevant rather than focusing on current lucrative deals, confirmed Mirror.

Whitney shared a screenshot of a message from Hannah Holland - the CEO of her talent agency HLD Talent - where she shared a surprising revelation. She wrote:

We didn't accept the 6 figure brand deal... instead we worked on a long term strategy, carefully chose what campaigns best suited Whitney whilst keeping what made her special and different at her core.

One of the key focuses was Whitney's IP and whilst you may not see, 'Whitney signs 6 figure brand deal with...' you will see, 'Whitney Adebayo relaunches her wig brand with fellow islanders for the first campaign by an islander focused on the black community with her fellow islanders.'

Whitney is very passionate about her wig selling business as ‘it’s a beautiful art’ that has slipped under the radar. Whitney’s brand CC Hair - which stands for Candy Corner - offers wigs, closures and accessories. Her products feature both real and synthetic hair and styles that blend the hairline with the skin.

One of the major reasons Whitney started her business in college was that she saw some gaps that she couldn’t overlook. She revealed:

Like a lot of us girls, I’ve always had a passion for hair, however I noticed a lot of flaws in the hair industry that I couldn't overlook which is why I started Candy Corner in my second year of university.

The goal was to break traditional beauty standards and social status rooted in the hair industry and build a community that comes together to genuinely support each other through their love of hair.

Read More

⋙ Love Island's Whitney and Lochan's life after the villa, here's what they're doing now

⋙ Love Island Games: This could be the reason why Megan Barton-Hanson left the show

⋙ Paige Thorne’s ‘tricky’ run with ‘bad boys’ may land her on Love Island All stars

Source Used

Mirror: ITV Love Island's Whitney turns down six figure brand deal to go back to old job selling wigs